My parents love RVing, bless their hearts, so when I heard we had won the Go Rving account I knew I wanted in on it. I started writing these spots proactively, but I didn’t base them on all the good parts of RVing because “happy campers” felt generic. Instead, I focused on all the bad parts of NOT Rving, which took me to a much more fun place. Eventually, we sold it and produced it and the only thing my mom had to say was, “Why didn’t you talk about the indoor shower?”