Did you know 2/3 of products in Walmart stores are made in America? I didn’t either!
Shot remote across 4 states in 3 days we whipped this bad boy up in just under a month, from concept to launch. I also learned about slant rhymes so that was fun.
TEAM: Julie DeMario, AD
Mateus Cerqueira, AD
Probably the toughest lesson I’ve learned in advertising is that the client doesn’t always pick what we as creatives feel is the “right” version. The below was our second film in the Made in America series for Walmart and, while it wasn’t the iteration the client chose, it’s one of the pieces of work I’m most proud of, so I’m including it here in all its unmixed, uncolor-corrected, unfinished beauty.